On September 08, 2006 the MasterCard payment system announced the winners among its European partners in co-branding for 2006 in Waterloo (Belgium). The victory ceremony took place just before the commencement of the seventh annual conference held by MasterCard in cooperation with the partners participating in the program for co-branding in Valencia (Spain).
The four winners have been determined by a competent jury. The project “Aeroflot- MasterCard-Alfa-Bank” was rewarded in the nomination “Best program launch 2005/2006”.
The program of Alfa-Bank and Aeroflot provides special bonuses to frequent flyers. The joint card of Alfa-Bank and MasterCard includes different schemes for accumulation of points (miles) for all the payments made via MasterCard payment system. The cards offer a significant bonus period – a recent innovation in the Russian market of credit cards, and a considerable discount system in different points of sale, restaurants, car rental companies and hotel networks. The program was generally recognized both by Aeroflot and by other new customers. Its success was assured thanks to the close cooperation of the participating partners.
According to the Commercial Director of “Aeroflot” OJSC Aleksey Sidorov “the combined professionalism of Alfa-Bank and Aeroflot – recognized leaders of the domestic economy – assures the program’s success in the Russian market, as the card widens the range of the project supply both for the clients of Alfa-Bank and Aeroflot”.
“Now we can maintain in all certainty that the program justifies all the hopes rested upon the launching of this co-brand card. Leading experts of the bank have been involved in the project both for the concept development and for working out of its promotion strategy. Alfa-Bank was among the first Russian banks to be awarded by MasterCard for creation of the co-brand loyalty card providing to the clients the advantages of such programs successfully operating in the West”, - commented on the victory the Leader of the Block for “Retail business” of Alfa-Bank Viktor Bashkirov.
“Russian Banks confidently demonstrate progress in development of co-branding, and I congratulate Alfa-Bank and Aeroflot on the victory in this prestigious contest, which is traditionally attended by the leading European companies and banks. The partners have managed to create a truly innovative product: the holders of “Aeroflot- MasterCard-Alfa-Bank” card can now obtain free tickets for a leave and use the numerous discounts without the necessity to make frequent flights or to essentially change their habits – they just can use the card for making everyday purchases”, - noted Andrey Korolev, Head of the MasterCard Europe representative office in Russia.
Alfa-Bank was founded in 1990. Alfa-Bank is a universal bank performing all the main bank transactions presented in the market of financial services, including servicing of private person and corporate clients, investment bank business, trade financing and Asset Management.
Alfa-Bank is one of the largest banks of Russia by the volume of assets and equity capital. According to the audited financial statements (International Accounting Standards) for 2005, the assets of “Alfa-Bank” group, consisting of “Alfa-Bank” OJSC, bank subsidiaries and financial companies, amounted to $9,8 billion, the net profit was $180,6 million, the equity capital - $855,5 million, the credit portfolio - $5,7 billion.
Alfa-Bank services more than 40 thousand corporate clients and about 1.5 million private persons. 121 branches are opened in Moscow, Russian regions and abroad, including bank subsidiaries in Ukraine, Kazakhstan and in the Netherlands. Bank’s representative offices operate in Great Britain and in the USA.
MasterCard Worldwide encourages the trade development all over the world, being a connecting-link between the financial institutions, enterprises, cards’ holders and trading organizations. Being a franchiser, processor and consultant, MasterCard works out and promotes payment solutions, processes approximately 14 billion transactions annually, shares its unique experience and renders consulting services to its partners – financial institutions and enterprises of trading and services network. MasterCard Worldwide administrates the emission program of a whole range of well-known payment cards accepted for payment worldwide such as MasterCard®, Maestro® и Cirrus® in more than 210 countries and regions of the world. www.mastercardworldwide.com
“Aeroflot – Russian Airlines”, OJSC is based in Moscow, Russia, Sheremetyevo Airport. The company was founded in 1923. It is the largest carrier on the international and domestic lines, which accounts for 39% of international and 11% of domestic air transportation market in Russia. Aeroflot is the member of Sky Team global airline alliance, which has been acknowledged the world's best airline alliance by the readers of Global Traveler Magazine. In 2005 the airline carried 6.8 million passengers to 89 cities of 47 countries around the world. The net profit of the company in 2005 amounted to RUR 6.032 billion. Aeroflot makes 302 daily flights served by the fleet consisting of 85 aircrafts. You can learn more about Aeroflot on the Web at: www.aeroflot.ru, and www.skyteam.com.