From the first of February Aeroflot starts cooperation with new editor of the official inflight magazine of the air carrier.
“SPN” publishing house has gained the right for publishing official onboard magazines. In order to increase OJSC Aeroflot revenues of magazine edition, procedure of “Invitation for offerings regarding inflight magazine edition” took place in the company last autumn. The newly established Committee studied offers from domestic and foreign publishing houses operating in Russia. This resulted in decision to conclude an agreement for edition of our magazines with “SPN” publishing house. The financial model suggested by the company will enable to multiply our revenues, it is a profitable project for the air carrier”, said Lev Koshlyakov, Deputy General Manager of Aeroflot.
Change of the magazine’s editor will not influence its concept, publication frequency and distribution system. However some particular changes will be introduced into presentation techniques and appearance of materials, as well as the edition structure itself. The key target is to publish a magazine entertaining a passenger during the flight, enabling the company to obtain sustainable revenue and completely matching Aeroflot image of an up-to-date and dynamic company.
“Aeroflot – Russian Airlines”, OJSC, is based in Moscow, Russia, Sheremetyevo Airport. The company was founded in 1923. It is the largest carrier on the international and domestic lines, which accounts for 39% of international and 11% of domestic air transportation market in Russia. Aeroflot is the member of Sky Team global airline alliance, which was acknowledged the “Best Airline Alliance” in 2005 and 2006 by the readers of Global Traveler Magazine. In 2006 the airline carried 6,707 million passengers to 89 cities of 47 countries around the world. Aeroflot makes 302 daily flights served by the fleet consisting of 96 aircrafts. You can learn more about Aeroflot on the Web at: www.aeroflot.ru and www.skyteam.com.
“SPN Publishing” has been on the domestic publishing market for more than 15 years. The publishing house releases such magazines as Rolling Stone Russia, Mi plus, Pyatoe koleso, Russian Mobile, Russian Digital, Where, etc. SPN has competent representation offices in Moscow, St.Petersburg, Minsk. You can learn more about “SPN Publishing” on the Web at www.spngroup.ru.