Moscow, 30 May 2016. – Aeroflot has identified business-class passengers’ inflight menu favourites through an innovative survey conducted together with Agency One communication digital agency. Aeroflot On Board Meals survey is the air carrier’s another crowdsourcing project aimed at harnessing creative minds to address business challenges. Through polling its Facebook, Twitter, Instagram, Vkontakte social media followers Aeroflot has revealed what dishes are most favoured by its customers on board.
To ensure a representative sociological snapshot the developers created www.aeroflotfood.ru website. It displays information on dishes featured in Aeroflot business-class catering menu since 2009. A photo and ingredients’ list accompanied the name of a dish. All dishes were sorted out in seven categories: meat starters, fish starters, soups, hot dishes with poultry, hot dishes with fish, hot dishes with meat and vegetarian hot dishes. Website visitors rated dishes on a 10-point scale in each category.
Mass voting started on 11 May and ended on the night between 23 and 24 May. The list summing up the poll results is currently overhauled to select dishes for the re-entry in the inflight catering menu.
The meat starters category drew most attention, vegetarian hot dishes were considerably less commented upon. The winning dishes list is as follows:
1.Assorted Italian cold cuts –7,84 балла
2.Bresaola with parmesan –7,67
3.Roastbeef with button mushrooms –7,34
1.Crab meat and tabbouleh – 7,87
2.Smoked salmon and nelma – 7,61
3.Salmon and shrimp on lettuce leaves – 7,6
Hot dishes with poultry
1.Deli chicken with grilled vegetables – 7,78
2.Porcini mushroom stuffed chicken thigh – 7,48
3.Basil stuffed chicken breast – 7,46
Hot dishes with fish
1.Baked salmon with pesto – 7,72
2.Baked Chilean sea bass with vegetables – 7,54
3.Teppanyaki Salmon – 7,52
Hot dishes with meat
1.Veal baked with vegetables and thyme – 7,7
2.Rack of lamb with vegetables– 7,62
3.Rack of lamb with pomegranate sauce – 7,62
Vegetarian hot dishes
1.Mozzarella ravioli – 7,98
2.Risotto with porcini mushrooms – 7,86
3.Parmigiano eggplant – 7,71
1.Meat borsch – 7,83
2.Meat solyanka – 7,19
3.Mushroom soup – 7,1
On completing the main poll users were asked to take an additional one. They were offered a question: “How would they feel if a request to bring seat back in upright position for the convenience of passenger sitting behind is announced via loudspeakers during the food service?” 79% of the users participating in the poll answered positively, 16% said “no” and 5% were undecided. The respondents could share a recommendation on how to improve Aeroflot service. During the crowdsourcing project the airline received about 300 suggestions part of which will be implemented in short term.
“Inflight catering menu of the leading Russian air carrier is a crucially essential part of our service, said Aeroflot’s CEO Vitaly Saveliev. – It is Aeroflot’s competitive advantage, which we are set to enhance taking into maximum account our clients’ diverse preferences and wishes”.
Aeroflot’s onboard menu is developed in cooperation with best chefs in the world and enjoys high recognition among passengers and experts alike. Precisely, Aeroflot was ranked among TOP-10 airlines with Best Airline Cuisine according to Global Traveler, the leading US travel magazine.
Aeroflot is Russia’s flagship carrier and one of the largest airline groups in Europe. In 2015, Aeroflot carried 26.1 million passengers (39.4 million passengers as Aeroflot Group including subsidiaries), a record for any Russian airline. A proud member of the SkyTeam global airline alliance, Aeroflot and its partners serve 1,057 destinations in 179 countries worldwide. Aeroflot operates one of the youngest fleets in the world, numbering 168 Airbus, Boeing and Sukhoi airliners.Aeroflot is among the global leaders in aviation safety. The company’s European Community Safety Assessment of Foreign Aircraft (SAFA) Index, which is the main globally recognized safety parameter, is comparable to global peers. The first Russian carrier to enter the IATA Operational Safety Audit (IOSA) register, renewing its registration for the sixth time in 2015, Aeroflot has successfully passed the IATA Safety Audit for Ground Operations (ISAGO) and is fully ISO 9001:2008, ISO 14001:2004 compliant. In 2016 Aeroflot has been awarded an official four-star quality and service ranking from the leading independent authority on airline quality, Skytrax. In 2015 Aeroflot was named by SKYTRAX as the Best Airline in Eastern Europe for the fourth time and for the first time was ranked among TOP-10 airlines with Best Airline Cuisine according to Global Traveler. Find more at www.aeroflot.com.