SkyTeam Names Managing Director, Introduces Aircraft Livery
Introducing a Centralized Management
Leo van Wijk, chairman of the SkyTeam Governing Board, announced that SkyTeam is moving toward a centralized SkyTeam management entity. The new organization will be based in Amsterdam. Some of the functions that will be handled by the central organization include: marketing, sales, airport synergies and transfer product, cargo, advertising and brand, alliance operations, finance, corporate communications and alliance administration.
«In SkyTeam, we have always prided ourselves on our collaborative nature; however, given the changing landscape and the increased number of alliance members, we decided to adopt an organizational structure that allows us to navigate market realities more effectively,» said Mr. van Wijk. «Given the opportunity for maximizing synergies and providing passengers seamless benefits, SkyTeam is positioning itself for today, as well as looking toward the future.»
Mr. van Wijk also revealed that Marie-Joseph Male has been appointed the managing director of SkyTeam’s newly created management and support organization. Mr. Male, who has extensive experience with Air France in the Commercial and International areas, will be responsible for finalizing the organizational structure of SkyTeam, including the appointment of a management team.
In liaison with the Governing Board and the Steering Committee, Mr. Male’s primary duties will include refining the organization and procedures for the new central structure, as well as the interaction between the central structure and existing SkyTeam experts within each member carrier; developing a plan to recruit staff; and establishing plans to support alliance development. The goal is to have the structure and management team in place by late 2009.
«Since its founding almost nine years ago, SkyTeam has evolved tremendously — in terms of members, network, and product and service offerings,» Mr. Male said. «My main objective is to maintain the level of collaboration that helped the alliance achieve so much, but also ensure that the alliance is nimble and ready to act on future opportunities.»
Unveiling the SkyTeam Livery
Also in Milan, SkyTeam debuted its new alliance livery as Delta Air Lines flight 74 from Hartsfield-Jackson Atlanta International Airport touched down at Milan’s Malpensa Airport displaying the SkyTeam colors. Designed by Brandimage-Desgrippes & Laga, the SkyTeam livery blueprint was inspired by the logo, which aims to express the ideals of both strength and service through a ribbon graphic. The design includes these features:
- The dark blue SkyTeam logo on the tail fin
- The blue SkyTeam ribbon wrapped around the rear section of the fuselage, which is a silver color
- The SkyTeam name in large, dark blue letters along the front side of the fuselage
- The name of the carrier placed below the SkyTeam name on the front section of the aircraft fuselage.
For images of the livery, please visit skyteam.com.
All SkyTeam member airlines have committed to paint at least one aircraft with the new SkyTeam livery by the end of this year. The planes will enter service in graduated phases throughout the course of 2009.
SkyTeam to Offer Italy Pass
The alliance also announced that passengers traveling to Italy on intercontinental round-trip tickets will soon be able to take advantage of the new SkyTeam Italy Pass and benefit from discounted flight coupons on Alitalia and AirOne domestic flights. Sold outside Italy and Europe, the SkyTeam Italy Pass will require a minimum purchase of three one-way flight coupons within Italy. The Italy Pass aims to foster business and leisure traffic to Italy from intercontinental SkyTeam flights, helping grow domestic routes served by Alitalia.
Update on SkyTeam at London Heathrow
The alliance also provided a brief update regarding its plans for a co-located facility in Terminal 4 of London’s Heathrow Airport. Working with BAA, SkyTeam is making significant progress on the renovations in the check-in area and its first branded lounge. The first level of the lounge is slated to open in June of this year, with the second level scheduled to open in conjunction with the final member airline moves and the completion of the facility, currently forseen in November.
«The Heathrow project is an exciting endeavor for the alliance, an opportunity to truly blend the member airlines’ cultures and brand identities to strengthen our customers’ connection with SkyTeam,» said Francesca Freeland, lead for the SkyTeam Heathrow Airport team.
SkyTeam is the global airline alliance partnering ten members, including Aeroflot, Aeromexico, Air France, Alitalia, China Southern, Continental Airlines, Czech Airlines, Delta Air Lines, KLM Royal Dutch Airlines and Korean Air, and three Associate Airlines: Air Europa, Copa Airlines (Panama) and Kenya Airways. SkyTeam offers its 462 million annual passengers a worldwide system of more than 16,700 daily flights covering 905 destinations in 169 countries. www.skyteam.co
Summer 2009 data (OAG files for week of June 22, 2009)
- Close to 1100 weekly departures
- More than 160 000 weekly seats
Serving 45 destinations (out of which 32 ″ unique «, not served by the main competing group):
- 13 domestic
- 27 in Europe/Northern Africa/Middle East
- 5 Long-Haul
Out of Malpensa:
- 26 destinations
- 3 domestic
- 18 in Europe/Northern Africa/Middle East
- 5 Long-Haul
Out of Linate:
- 24 destinations
- 13 domestic
- 11 in Europe/Northern Africa/Middle East
June 04, 2009
June 01, 2009
June 01, 2009 — Today SkyTeam announced that the first level of its first ever co-branded alliance lounge in Terminal 4 at London Heathrow International Airport (LHR) opens on Thursday, June 4. The two-level lounge occupies more than 1,600 square meters and offers space for more than 300 passengers. Jointly designed by the nine member and associate airlines serving Heathrow, the lounge offers customers a superior airport experience that combines the comfort and convenience passengers have come to expect with luxurious amenities such as a wine bar, oxygen bar and full-body massage chairs.
Opening the first level of the lounge marks a significant step forward in the development of a sophisticated customer-focused presence for SkyTeam at Heathrow Terminal 4. Work on the second level of the lounge will be completed in November in conjunction with the grand opening of the dedicated alliance facility, which will include a premium check-in area for first and business class passengers and SkyTeam Elite passengers, as well as common-use self service kiosks and additional bag drop-off locations.
Eligible passengers traveling through Terminal 4 at London Heathrow on Continental Airlines, Delta Air Lines, KLM Royal Dutch Airlines and Kenya Airways operated flights can enjoy access to the first level of the co-branded SkyTeam lounge. Other eligible passengers will gain access once additional SkyTeam member airlines begin operating from Terminal 4. Until then, eligible SkyTeam passengers can enjoy two airline lounges in Terminal 2 at London Heathrow.
«Today is extremely significant for SkyTeam as we become one step closer to transforming Terminal 4 at London Heathrow into the first-ever airport facility truly centered around the alliance and its passengers,» said Francesca Freeland, lead for the SkyTeam Heathrow Airport team. «We have succeeded in creating a lounge with enhanced customer benefits that brings our ‘Caring More About You’ philosophy to life and unifies our member airlines’ cultures to strengthen our customers’ connection with the alliance.»
Open from 5:30 a.m. until the departure of the last flight in the evening, the premium lounge is located opposite Gate 10 in Terminal 4 of London Heathrow and provides a respite for all international first and business class passengers, as well as SkyTeam Elite Plus passengers traveling through the airport terminal.
SkyTeam has taken advantage of the latest in design technology to create a ‘home-away-from-home’ for passengers awaiting departure out of Terminal 4 — a place to work, relax, dine or catch up on reading. The first level of the lounge includes a wide range of features such as reception and standard airline service desk areas, an entertainment center including computer games and a wide selection of international newspapers and magazines, as well as luggage storage. Complimentary Wi-Fi Internet access is available throughout the facility and passengers can take advantage of dedicated business areas with three personal computers and two work stations.
Designed by Brandimage — Desgrippes & Laga, the concept of the new lounge invokes SkyTeam’s brand identity through a look that is modern, welcoming and expressive of movement. From the lighting and furniture to the walls and circular wine bar, the lounge was designed entirely in fluid, curved forms with no angles.
The lounge offers passengers a space that presents both privacy and stimulus to help transform their stay into a unique experience. The space features a wine bar stocked with a variety of French, Italian and Australian wines as well as Champagne (served from 5:00 p.m. until close). Visitors can choose from a selection of hot and cold menus inspired by the national and regional cuisines of all nine SkyTeam carriers’ servicing Heathrow. Initial menus offer dishes based on popular French, Russian, Italian and American fare, and SkyTeam plans to update the menu seasonally for added variety.
The premium lounge was designed to offer customers a superior experience that meets their individual needs. To enhance this experience, the alliance included an indoor living wall designed by botanist Patrick Blanc. Composed of more than 60 different species of plants that have been hand-selected to adapt to the climate conditions of the lounge, the living wall is like a vertical «jungle» that, thanks to a unique method of cultivating plants, grows without any soil. Beyond its aesthetic appeal, the living wall acts as an air purification system that naturally cleanses the air visitors breathe throughout the lounge.
Passengers can also enjoy added rest and relaxation at the wellness center, which offers five showers, two full-body massage chairs and an oxygen bar. For added serenity, the oxygen bar offers passengers
Also scheduled to open in November, the second level of the lounge will include two VIP rooms — one with seating for 14 guests and another with space for three to four guests. These rooms, available for first class passengers and specially invited guests only, will feature extra-wide chairs and exclusive beverage offerings. The second level will also include a quiet room equipped with four day beds for sleep or relaxation as well as a separate children’s area with games and television. The second level of the lounge is on track to open in November 2009.
The dedicated SkyTeam facility at Terminal 4 at London Heathrow is the first of its kind for the alliance, and SkyTeam continues to investigate opportunities to pursue similar co-location strategies at other airports across the globe.
SkyTeam is the global airline alliance partnering ten members, including Aeroflot, Aeromexico, Air France, Alitalia, China Southern, Continental Airlines, Czech Airlines, Delta Air Lines, KLM Royal Dutch Airlines and Korean Air, and three Associate Airlines: Air Europa, Copa Airlines (Panama) and Kenya Airways. SkyTeam offers its 462 million annual passengers a worldwide system of more than 16,700 daily flights covering 905 destinations in 169 countries. www.skyteam.com.