1 September 2016, Moscow – Aeroflot has launched an online poll to decide on the new design of its website.
Voting is open at http://aeroflotdesign.ru/en/ until 14 September, with three designs on display as well as the option to vote against all of them.
Russia’s flag carrier has previously used crowdsourcing as a way to increase engagement with passengers and improve customer service, for example to discover its most popular on-board menu items.
The latest poll aims to choose the most attractive, informative and functional version of Aeroflot’s website, www.aeroflot.ru/en, to best reflect customer demand.
Aeroflot is Russia’s flagship carrier and one of the largest airline groups in Europe. In 2015, Aeroflot carried 26.1 million passengers (39.4 million passengers as Aeroflot Group including subsidiaries), a record for any Russian airline. A proud member of the SkyTeam global airline alliance, Aeroflot and its partners serve 1,057 destinations in 179 countries worldwide. Aeroflot operates one of the youngest fleets in the world, numbering 182 Airbus, Boeing and Sukhoi airliners. Aeroflot is among the global leaders in aviation safety, with a European Community Safety Assessment of Foreign Aircraft (SAFA) Index, the main globally recognized safety parameter, comparable to global peers. The first Russian carrier to enter the IATA Operational Safety Audit (IOSA) register, renewing its registration for the sixth time in 2015, Aeroflot has successfully passed the IATA Safety Audit for Ground Operations (ISAGO) and is fully ISO 9001:2008, ISO 14001:2004 compliant. In 2016 Aeroflot became the first Russian airline to be awarded Four Star Airline status by Skytrax in recognition of the high-quality of its customer service, and was also named Best Airline in Eastern Europe for the fifth time at the Skytrax World Airline Awards. In 2015 Global Traveler named Aeroflot one of the 10 best airlines worldwide for on-board cuisine. Find out more at www.aeroflot.com.