2 May 2017, Moscow. — Aeroflot’s frequent flyer programme Aeroflot Bonus has won two awards at the prestigious Freddie Awards 2017 in the categories Best Customer Service and Best Redemption Ability.
Founded in 1988 by the editorial board of leading industry magazine, InsideFlyer, the Freddie Awards determine the best loyalty programmes in two key areas of the tourism industry — airlines and hotels. Every year more than 4.2 million people from over 230 countries take part in the voting. Objectivity is achieved not only by the wide range of participants, but also through the use of a fair vote counting system that takes the company’s size into account. Airline loyalty programmes from Air France/KLM, Lufthansa, American Airlines and Southwest have all previously won this award. The famous Freddie Awards statuette has become a symbol of world-class airline loyalty programmes that meet the requirements of modern, sophisticated passengers.
This year’s winners were identified from the results of voting in five separate categories from three regions of the world — the Americas, Europe & Africa, Middle East & Asia/Oceania. Voting was open from 15th February to 31st March 2017. The award ceremony took place on April 27 in Jersey City, NJ, USA.
Aeroflot Bonus is the largest loyalty programme in Russia and the CIS region. The programme currently has more than 6.1 million participants, who are credited with miles for flights with the Aeroflot Group or SkyTeam alliance members. Participants can also collect miles with purchases from other programme partners. Miles can be spent on tickets and upgrades, or exchanged for rewards with programme partners. The award organisers singled out two main advantages of Russia’s leading carrier’s loyalty programme: the variety of redemption possibilities and the high level of service. These advantages characterise Aeroflot’s activities in general as a client-orientated global airline, a leader in business digitalisation and the airline’s focus on new approaches to leveraging Big Data.
Aeroflot is Russia’s flagship carrier and a proud member of the SkyTeam global airline alliance. Aeroflot and its partners serve 1,062 destinations in 177 countries worldwide. In 2016, Aeroflot carried 29 million passengers (43.4 million passengers as Aeroflot Group including subsidiaries).
In 2016 Aeroflot became the first Russian airline to be awarded Four Star Airline status by Skytrax in recognition of the high-quality of its customer service, and was also named Best Airline in Eastern Europe for the fifth time at the Skytrax World Airline Awards.
In 2017 Aeroflot was named the most powerful brand in Russia and the world’s strongest airline brand by leading valuation and strategy consultancy Brand Finance. Aeroflot was also named Best Major Airline in Europe by TripAdvisor travellers and recognised as the Favourite International Airline in China at the Flyer Award Ceremony 2017.
Aeroflot operates one of the youngest fleets in the world with 191 aircraft. Aeroflot is based in Moscow, at Sheremetyevo International Airport.
Aeroflot is among the global leaders in aviation safety, with a European Community Safety Assessment of Foreign Aircraft (SAFA) Index, the main globally recognized safety parameter, comparable to global peers.
The first Russian carrier to enter the IATA Operational Safety Audit (IOSA) register, renewing its registration for the sixth time in 2015, Aeroflot has successfully passed the IATA Safety Audit for Ground Operations (ISAGO) and is fully ISO 9001:2008, ISO 14001:2004 compliant.
Find out more at www.aeroflot.com.