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SkyTeam Alliance News

16 December 2008

December 9 - 15, 2008

Sky Team launched a redesigned version of its WEB Site

December 15, 2008 — Consistent with SkyTeam’s «Caring More About You» philosophy, today the airline alliance launched a redesigned version of its Web site, www.skyteam.com. The new customer-centered Web design aims to create an intuitive user experience that quickly delivers visitors the content they need from SkyTeam. With a fresh new look and clearer navigational features, the new Web site reinforces the excitement of global travel.

«Whether flying for business or pleasure, across the country or around the world, SkyTeam customers depend on our global network for quality service from start to finish,» said Leo van Wijk, chairman of the SkyTeam alliance. «By upgrading our Web site and incorporating user-friendly features that offer easier access to flight information, frequent flyer programs and airport and destination guides, we have enhanced the value of skyteam.com for our customers around the world.»

New features to the site, which launched today in English and will be available in April 2009 in 10 additional languages: Chinese, Czech, Dutch, French, German, Italian, Japanese, Korean, Russian and Spanish, include:

  • New structure with more emphasis on customer needs and preferences.
  • «Get ready to Go» section that compiles helpful destination information in one place.
  • Revamped travel tools that include convenient, time-saving itinerary displays.
  • Rich graphics and a more modern design.

One of the most significant changes to skyteam.com is the structure. The new passenger-centric interface includes organizational tools designed to deliver quick and direct access to the information customers need most. Clear and concise navigation bars help increase efficiency and provide users immediate access to SkyTeam customer benefits, details about airport lounges, connection information and in-flight amenities. Icon-tagged buttons with simple travel planning choices make it easy to find answers to passengers’ most commonly asked questions right on the homepage.

With a focus on user-friendliness, the site has been updated with rotating channels that bring the most engaging information straight to the homepage. With this tool, online visitors receive the latest information from SkyTeam without even clicking a button. A search function has also been added to help users locate specific information using a keyword search.

The «Get ready to Go» section contains visual links to city and airport guides for SkyTeam’s 60 most popular destinations. Users can now review terminal maps and download lounge locations from the same page they access dining and sightseeing information. By compiling all of the planning resources into one Web site, visitors can spend less time searching for information and more time learning about the destinations they plan to visit.

As part of the Web site upgrade, the travel tools were significantly enhanced. The flight search tool has been simplified with a visual calendar that provides an easier way to enter trip information, and a new sidebar enables customers to build and save personalized itineraries from their flight search results. Users can update these itineraries with the simple click of a button. This feature will help save time and reduce stress for those travellers planning multi-destination trips.

Rich graphics and visual representation of SkyTeam’s most popular destinations infuse more modern design to the Web site.

«As a global airline alliance, SkyTeam strives to create a system of cooperation which has genuine benefits for the customer,» said Leo van Wijk. «This new version of skyteam.com allows us to bring our customers a unique resource that meets all of their travel needs under one site.»

The redesign of skyteam.com was conducted by the global agency, Draftfcb.

About SkyTeam

SkyTeam is the global airline alliance partnering eleven members, including Aeroflot, Aeromexico, Air France, Alitalia, China Southern, Continental Airlines, Czech Airlines, Delta Air Lines, KLM Royal Dutch Airlines, Korean Air and Northwest Airlines, and three Associate Airlines: Air Europa, Copa Airlines (Panama) and Kenya Airways. SkyTeam offers its 462 million annual passengers a worldwide system of more than 16,700 daily flights covering 905 destinations in 169 countries.
www.skyteam.com.

December 09, 2008

SkyTeam, the global airline alliance partnering eleven members — including Aeroflot, Aeromexico, Air France, Alitalia, China Southern Airlines, Continental Airlines, Czech Airlines, Delta Air Lines, KLM, Korean Air and Northwest Airlines — and three Associate carriers — Air Europa, Copa Airlines and Kenya Airways — sets itself apart by offering an exclusive experience for all passengers. Issued monthly, SkyTeam NewsFlash provides media with key updates and insights on alliance activities.

SkyTeam bolsters its winter services by expanding its network

As the cold air begins to settle in the Northern Hemisphere this winter, SkyTeam members have expanded their networks and will offer passengers service to six new destinations including: Oviedo, Spain; Tashkent, Uzbekistan; Bratislava, Slovakia; Khabarovsk, Norilsk and Tyumen, Russia; as well as expanded frequencies to other popular destinations including Aruba, George Town, Montego Bay, Providencials, Punta Cana and St. Maarten. With numerous new routes and destinations across five continents, SkyTeam travelers now have more flexibility for planning their next vacation or business trip.

In response to passenger demand for additional warm weather destinations during the winter season, Delta Air Lines will add nonstop service from its Atlanta hub to Aruba, George Town, Montego Bay, Providencials, Punta Cana and St. Maarten starting December 20. These tropical hot spots are ideal for winter family getaways or a singles’ holiday vacation.

In Europe, SkyTeam now offers service to Oviedo via alliance member Air France. The commercial center of the Asturias region in northern Spain, Oviedo is home to rich pre-Romanesque architecture as characterized by its numerous churches and museums.

SkyTeam Member airline Korean Air boosted service by commencing thrice weekly flights between Incheon, Korea and Tashkent, Uzbekistan. Additionally, Korean Air also offers service three times a week between Incheon and Tel Aviv, further enhancing ease of travel between these two emerging business markets. Korean Air has also made popular U.S. tourist destinations more accessible by resuming service to Las Vegas and increasing flight frequency to Washington, D.C.

To offer passengers an escape from the cold winter temperatures, Czech Airlines will operate charter flights for tour operators to new exotic destinations this winter. Czech Airlines has begun nonstop direct flights to Varadero, Cuba; Punta Cana, Domnican Republic; Bangkok, Thailand an Venezuelan island La Isla Margarita. For those passengers looking to celebrate the holidays with traditional winter activities, Czech Airlines will also fly for foreign entities such as from Ireland to ski destinations in Italy, Bulgaria and France.

SkyTeam now offers a new route from Chicago to Morelia, located in the heart of Mexico between Mexico City and Guadalajara, via alliance member Aeromexico. Often referred to as the «City of Pink Stone,» Morelia’s style and urban architecture includes more than 1,000 historical buildings and sites, making it one of the most beautiful colonial cities in the Americas. In South America, Continental Airlines will begin nonstop seasonal service between its Houston hub and exotic getaway, Rio de Janeiro.

Responding to consumer demand for expanded travel within one of the fastest growing economies, Russian carrier and SkyTeam member Aeroflot continues to serve Russian destinations Khabarovsk, Norilsk and Tyumen which were newly opened in summer 2008. With increased weekly frequencies from Moscow on 13 routes including Cairo, Dubai and Istanbul, Aeroflot has added a total of 67 new frequencies this winter season. Serving 94 destinations in 47 countries this winter, Aeroflot has expanded its network to continually provide ease of access to its customers.

SkyTeam is proud to bring new high-quality service offerings to its customers each year, as members continue to expand their networks with routes to high-demand destinations.

For more information on SkyTeam’s worldwide network, please visit www.skyteam.com.

China Southern Airlines celebrates its first year with SkyTeam

China Southern Airlines, the newest member of SkyTeam and the carrier offering the most extensive airline route network in China, celebrates its first anniversary with SkyTeam this November. Offering the highest flight frequencies and most extensive airline route network in China, China Southern allows SkyTeam passengers’ greater travel options to one of the world’s top tourist destinations, including access via the China Pass, the alliance’s newest fare pass offering. With the addition of China Southern Airlines, SkyTeam serves approximately 462 million annual passengers through a worldwide system of 16,786 daily flights covering 905 destinations in 169 countries.